AI helps marketers make smarter decisions about their audience, channels, content, and timing of messaging across the lifecycle so they can create a compelling, connected consumer experience while driving efficiency. Marketers using AI, 64% saw substantial increases in their overall marketing efficiency.
Artificial Intelligence and consumer behavior are a partnership that we are going to see much more of in the coming months and years ahead. That’s because our shopping behavior is highly individual and complex. Getting to grips with it takes businesses a good deal of time, effort and money.